You hear the importance of how to write unique content all the time but so many fail to grasp the meaning of it.
I know I did. I will admit it took me a while to really grasp the true meaning behind it. So here is some advice on how to write unique content properly, and how I grew to understand it.
Avoid Mainstream Content and Broad Topics
The first thing you need to do is to avoid generic, mainstream content.
Here is a real life example of what I mean. Just the other day I was talking to my brother about writing articles. Even though he’s a great writer, he has no experience in implementing SEO in his writing. So I sent him a few articles on the topic and asked him if he could write one after he’s read them so I can see if he learned anything.
The article he sent me was an article on how to be positive, with the title stating just that. The article itself was well written, and he used ‘How to be Positive‘ in the title, introduction, and conclusion. Which is fine, but “How to be Positive‘ is what I would like to call mainstream. In other words it is too broad a topic; it’s boring.
I suggested him to break it down some, for example; “How to be Positive When Life has Kicked You in the Ass“. I think this is better for several reasons; it’s more targeted, the title is unique and it sounds much more interesting to me. Titles are something I’m currently working on perfecting, but to my understanding you need to write your title for people.
You have to make your title stand out in a list of search results, so your post will go viral.
Write about Things You Can’t Find an Answer To
This article is a great example of that. I was looking for something that would give me an idea of what exactly a unique article is so that I could pass it on to my brother.
I have found so many identical articles that talk about the same things, needless to say I have not found what I was looking for, so I ended up writing it myself.
I do believe it’s a good idea to get in the habit of doing this since this is where unique articles originate; yours will be the only article addressing that question on the whole Internet.
Focus On the Content More Than the Keywords
Personally, I’m really starting to sway away from thinking about keywords as much. I noticed they can really limit what I want to talk about or say, and for me personally that takes the fun out of it. In addition with the new penguin updates, search engines are a lot smarter now and know when you are trying to write for them. I also believe you have a better chance of ranking for the desired search terms if you don’t try too hard and just let your thoughts flow naturally.
The way I used to write my articles was gathering a few keywords and tried to write my article around them. Don’t get me wrong, I do think it’s a good practice to add keywords in your article. But I feel you don’t want the keywords being a bigger focus than the article itself. Sometimes keywords can take away from the topic you want to write about, at least that was the case for me.
If you are going to implement keywords you should only do it in a way that sounds natural, never allow them to take away from what you want to write about.
Truth be told, a unique article is going to rank on its own; it may not be for the keywords you want but it will rank for the right audience, so there is no need to be overly focused on keywords.
Implement Your Own Knowledge, Experiences and Perspectives
It’s important that you are knowledgeable in what you write about because you want to write it your way and from your own unique perspective. If you have an interest in something and you know a lot about it then it will be easier to write and it will be unique without your even trying.
I tend to Google things a lot; I’m always researching one thing or anther and from my experience what I see a lot of the time is articles’ talking about the same things over and over again. Yeah sure, some articles give new insights but they do mention the same things. Even this article will probably mention things that can be found in other articles. But the question is does it give “new” insights?
There are millions of articles on the web, maybe billions, I don’t know, the point is it’s hard not to mention something someone else hasn’t already mentioned.
So how do you not duplicate content? When you begin to grasp it it’s rather simple. How? Personalize it. The only way around it is to give ‘new’ insights that come from personal experiences. Like this article for example, I mentioned my brother, this makes it unique. What are the odds of someone mentioning their brother in an article that talks about unique content?
Summarizing the Steps to Having a Truly Unique Article
Allow me to summarize the points outlined in the context of an article about sea shells.
- When you are searching the web and you can’t find an answer to something write down what you were looking for. But only do so if you have a fair amount of knowledge of the broader subject. Once you do start sharing your personal experiences try to be informative as possible. If you are trying to find something about what beach has the most sea shells and you can’t find an answer, chances are you’ve been to at least one beach looking for them since you have an interest in shells. Write about the sea shells on the beach you went to.
- When you decide to write about a particular topic, try to break it down. Instead of writing about “sea shells”, write about “Sea Shells on Miami Beach.” Don’t worry about the keywords too much; long keyword phrases like “Sea Shells on Miami Beach” are easy to rank for.
- Focus more on sharing your personal experiences about the sea shells that can be found on Miami Beach.
Keep in mind that I used the tips in this article when composing it. This entire article can read as an example of what I’m getting at.
Also, please understand writing is not my strong suit. But that does not stop me from sharing my thoughts and experiences and it shouldn’t stop you either. Worst case scenario you just might need an editor to edit your mistakes. But only you are able to write a completely unique article based on your own unique experiences.
- Podcast on Original Content Min Min 56:46