A Lot of people would argue about the importance of StumbleUpon as an effective social media website for generating traffic and would not even list it in the top social media website like Facebook, Twitter, or Google+. Others would even go a further step and say that StumbleUpon could actually harm your website or blog, and in most cases they are right.
How StumbleUpon Could Harm Your Site
Because of the way StumbleUpon works, people could stumble onto your page without having any interest in it. Then they would immediately stumble on to another page, which would decrease your average time on site and increase your bounce rate; or they would immediately click on your AdSense banners, since they are bored and want to get out of your blog. That would increase fraud clicks and could get you banned from AdSense.
Using StumbleUpon the RIGHT Way
I know that now you are asking yourself, “If StumbleUpon could be that bad for my blog, then why bother using it!” And the answer is: this is not always the case; there are cases when StumbleUpon would actually generate long term massive traffic and increase your Adsense earnings to the point that other social media interactions would fail to reach; but you do need to know how exactly to use StumbleUpon for it to have a beneficial effect.
I have been testing StumbleUpon by sharing many of my blog posts and in most cases I failed to generate real traffic but I was very successful with one of my posts published 15 months back at my technical blog here generating more than 45K visits. That is 100+ visits per day for a whole period of 15 months just by sharing one article one time.
How many Twitter Followers or Facebook Friends and Fans would you need to generate the same amount of traffic? Or how many times would you need to keep sharing the same article over and over again? Some Internet marketers and top niche bloggers can generate the same through Facebook or Twitter; but not every blogger is a celebrity, right? Also to back up my claims that this didn’t harm my blog you can check the below snapshot of my Google Web Analytics tool; you can check the Average time on Page which is higher than my website Average time and bounce rate which is lower compared to my website bounce rate.
You can also check the amount of Adsense earning from that post compared to my site wide statics.
Top Differentiator for StumbleUpon
StumbleUpon is very different in one key statistic from Facebook and Twitter, which increases the potential for StumbleUpon to generate more viral traffic than other social media sites. The half-life of a link is the time it will take for your link to reach half of the re-shares it will ever reach. According to the life cycle of a web page Infographic released by StumbleUpon two years back, any web page would have a 2.8 hour half-life when shared on Twitter, a 3.2 hour half-life when shared on Facebook and a much longer half-life of 400 hours when shared on StumbleUpon.
How to Use StumbleUpon:
The way you use StumbleUpon will actually define your experience on the site and whether it will harm your website or not. Normally sharing interesting web pages will help your website while sharing non-interesting web pages will harm your site. Below are 7 tips for building your StumbleUpon network and finding interesting pages to share:
1 Build your Network
Just like with any other social media website, you need to have an active network, start following active, like-minded people. Active people are normally people who have a high number of liked pages on their profile, like-minded people are people you share the same interests with; they are more likely to share your pages. You may find Stumblers’ interests by going to their profiles.
2 Interact with your Network
You will not only need to follow people but also to send them messages to introduce yourself and what you do and gently ask them for the same, this will help you to build strong relationships.
3 Start Sharing your StumbleUpon friends’ webpages
Don’t wait for others to share your pages, start sharing the webpages they send you. Your friends will be eagerly waiting for you to send them your pages so that they can share them with their friends.
4 Have a clear website design with rich content
Having a clear website design is a key on StumbleUpon because Stumblers love to see clear and creative website design but also like to see rich content with text, images and videos.
5 Start Sharing interesting articles and not only yours
Now your friends are ready to share web pages you send them. Avoid sending your friends every blog post you have, and share only the most interesting ones. Also share with them other interesting posts that you find online; you need to show them that you are interested in sharing useful and interesting information from all sources and not only your own.
6 Interesting topics
– Humor images and videos
– Movies and comedy movies
– Sport images and videos
– Latest technology and science images and videos
– List of top things, preferably free things
– Video games
7 StumbleUpon Paid Discovery Services:
If you don’t have the time to grow your traffic by building up your network, you can utilize StumbleUpon Paid Discovery services to generate highly targeted traffic. I don’t have any experience with their paid discovery services but at least this is what they claim. StumbleUpon Paid Discovery is just an advertising service like Google Adwords and Facebook ads.
Back to You . . .
Have you been utilizing StumbleUpon? Were you able to generate viral traffic from it? Do you have any experience with the StumbleUpon Paid Discovery services? We would love to hear your thoughts on the comment section.