You hear the importance of how to write unique content all the time but so many fail to grasp the meaning of it.
I know I did. I will admit it took me a while to really grasp the true meaning behind it. So here is some advice on how to write unique content properly, and how I grew to understand it.
Avoid Mainstream Content and Broad Topics
The first thing you need to do is to avoid generic, mainstream content.
Here is a real life example of what I mean. Just the other day I was talking to my brother about writing articles. Even though he’s a great writer, he has no experience in implementing SEO in his writing. So I sent him a few articles on the topic and asked him if he could write one after he’s read them so I can see if he learned anything.
The article he sent me was an article on how to be positive, with the title stating just that. The article itself was well written, and he used ‘How to be Positive‘ in the title, introduction, and conclusion. Which is fine, but “How to be Positive‘ is what I would like to call mainstream. In other words it is too broad a topic; it’s boring.
I suggested him to break it down some, for example; “How to be Positive When Life has Kicked You in the Ass“. I think this is better for several reasons; it’s more targeted, the title is unique and it sounds much more interesting to me. Titles are something I’m currently working on perfecting, but to my understanding you need to write your title for people.
You have to make your title stand out in a list of search results, so your post will go viral.
Write about Things You Can’t Find an Answer To
This article is a great example of that. I was looking for something that would give me an idea of what exactly a unique article is so that I could pass it on to my brother.
I have found so many identical articles that talk about the same things, needless to say I have not found what I was looking for, so I ended up writing it myself.
I do believe it’s a good idea to get in the habit of doing this since this is where unique articles originate; yours will be the only article addressing that question on the whole Internet.
Focus On the Content More Than the Keywords
Personally, I’m really starting to sway away from thinking about keywords as much. I noticed they can really limit what I want to talk about or say, and for me personally that takes the fun out of it. In addition with the new penguin updates, search engines are a lot smarter now and know when you are trying to write for them. I also believe you have a better chance of ranking for the desired search terms if you don’t try too hard and just let your thoughts flow naturally.
The way I used to write my articles was gathering a few keywords and tried to write my article around them. Don’t get me wrong, I do think it’s a good practice to add keywords in your article. But I feel you don’t want the keywords being a bigger focus than the article itself. Sometimes keywords can take away from the topic you want to write about, at least that was the case for me.
If you are going to implement keywords you should only do it in a way that sounds natural, never allow them to take away from what you want to write about.
Truth be told, a unique article is going to rank on its own; it may not be for the keywords you want but it will rank for the right audience, so there is no need to be overly focused on keywords.
Implement Your Own Knowledge, Experiences and Perspectives
It’s important that you are knowledgeable in what you write about because you want to write it your way and from your own unique perspective. If you have an interest in something and you know a lot about it then it will be easier to write and it will be unique without your even trying.
I tend to Google things a lot; I’m always researching one thing or anther and from my experience what I see a lot of the time is articles’ talking about the same things over and over again. Yeah sure, some articles give new insights but they do mention the same things. Even this article will probably mention things that can be found in other articles. But the question is does it give “new” insights?
There are millions of articles on the web, maybe billions, I don’t know, the point is it’s hard not to mention something someone else hasn’t already mentioned.
So how do you not duplicate content? When you begin to grasp it it’s rather simple. How? Personalize it. The only way around it is to give ‘new’ insights that come from personal experiences. Like this article for example, I mentioned my brother, this makes it unique. What are the odds of someone mentioning their brother in an article that talks about unique content?
Summarizing the Steps to Having a Truly Unique Article
Allow me to summarize the points outlined in the context of an article about sea shells.
- When you are searching the web and you can’t find an answer to something write down what you were looking for. But only do so if you have a fair amount of knowledge of the broader subject. Once you do start sharing your personal experiences try to be informative as possible. If you are trying to find something about what beach has the most sea shells and you can’t find an answer, chances are you’ve been to at least one beach looking for them since you have an interest in shells. Write about the sea shells on the beach you went to.
- When you decide to write about a particular topic, try to break it down. Instead of writing about “sea shells”, write about “Sea Shells on Miami Beach.” Don’t worry about the keywords too much; long keyword phrases like “Sea Shells on Miami Beach” are easy to rank for.
- Focus more on sharing your personal experiences about the sea shells that can be found on Miami Beach.
Keep in mind that I used the tips in this article when composing it. This entire article can read as an example of what I’m getting at.
Also, please understand writing is not my strong suit. But that does not stop me from sharing my thoughts and experiences and it shouldn’t stop you either. Worst case scenario you just might need an editor to edit your mistakes. But only you are able to write a completely unique article based on your own unique experiences.
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Good article and one I enjoyed reading thanks to the personal touches. I agree with you, the best articles and posts I read online have a lot of the author’s personality running through them which I think is key to great content.
Hey Stephen,
Thank you for reading my post and commenting, I’m glad you enjoyed it. Yes, I think with where and what SEO is today the best thing one can do is just be yourself in the post. With so many articles out there, this is the only way an article can be unique.
Thanks again.
You have written this post in your own unique perspective! Thank you for sharing this idea. Thank you also for visiting my blog and reading my content on how to write unique article fast.
Similar topics are written everyday by different people, writing it using our experiences can help to make it viral. People love to read stories, people love to know our experiences about the things they are looking for in the web!
No problem, and thank you for stopping by as well. What I noticed is I can read articles on the same topic but only get something out of them based on certain perspectives; this would be anther reason to why perspectives are important. Yes, you should implement things from other successful articles but one should try to avoid making it generic.
Thanks again for sharing your input.
Hi Bernard,
You are right, we don’t have to be a great writers to write posts, however we should be presentable with our writing and we have to write about topics which we have knowledge about. Thanks for sharing your tips.
You are welcome and thanks for your comment Qasim. Yes, writing unique articles isn’t that hard once you realize what a unique article is. Just a unique perspective and experience.
See ya!
I really enjoyed this. I feel like society might be slowly moving towards this method of writing, I see signs of it here and there, writing for people, as you put it.
I dig this, found it helpful. Thanks!
Hmm.. I never really paid attention to it before. It’s just something I did but I guess you are right. I’m glad you enjoyed it and thank you for stopping by.
Stay Awesome!
Keeping your audience in mind while you write can help you make good decisions …and you want to keep their needs and perspectives in mind when you write.
Hi, that’s a great tip. Thanks for sharing.
Hi Tate,
Being in the age where content is the most effective way to rank it is crucial to have some. I’m not really a writer but I try not to let it stop me from creating unique content. If you need help with it I be more than happy to assist. 🙂
Thanks for stopping by.
Brilliant post Bernard and totally echoes my sentiments on how you should be writing.
You’ve hit the nail on the head with titles – they are so important and are what will generate initial interest in your posts. Don’t write them for search engines, write them for your readers.
Funnily enough I was writing about what makes content truly unique last night and personal experience is totally what will set you apart and offer true value to your readers.
Excellent stuff.
Thanks Dave,
My goal for this article, as any other that I write, was to write it from a perspective of how I came to understand it.
You know how it is at school when a teacher is teaching a subject and not over student learns from that particular teacher due to how she explains it? Sometimes a particular student needs to view it differently in order to learn the subject.
Hopefully some people will grasp what your unique content is from my perspective. If not, they can always go read yours to look at it from a different angle.
Truth be told I wasn’t responsible for this particular title. I admit that I had help with the title and have my articles edited. I call myself a writer because I write, however i do tend to have grammatical issues so that’s why I have an editor look at things before it’s published. If I didn’t I still wouldn’t let it stop me.
Thanks for stopping by.
Stay Awesome!
And that’s what I call pro! mate you definitely know what you are talking about and really few of your points did provide me fresh insights, now I am going to pick up that note book where I have plenty of ideas to write about, but didn’t because I thought they won’t be interesting or I was scared, but tell you what last day it happened, the article I thought would not make any impact, did earn lot of admiration and appreciation, I never thought my point of view in that article would be appreciated.
Hi Arshad,
I’m so glad that my article has helped you, it made a worthwhile writing! I hope that you see now how your unique perspective can benefit someone. Same way that you got something out of my article, someone else will get something out of yours.
Trust me when I tell you, the best articles are those unique ones sitting inside your notebook. Don’t deprive the world from your perspectives, after all, isn’t that what being a blogger is about?
Thank you for your comment and let me know if you need my assistance, I would be more than happy to help. 🙂
Hey, I know this is an older article, but I found it interesting and relevant nonetheless. I like the constant reminder to inject personal ideas and anecdotes to the article to make it truly yours. It seems you have done it a couple times in this article itself! I think that I’m going to grab a notebook and do some drafting so that I can come up with a quick unique article to post on my social media and blog sites.